Discover
Phase one / 2 to 3 weeks
We interview the people who actually own catalog, content, forecasting, and ads. Then we score all four on dollar impact, how reachable the data is, effort to a first win, and whether a real owner exists inside your company. A light data pull validates what we heard. You leave with one starting pick and a sequenced roadmap, not a list of everything that is wrong.
Owner interviews
Time with the people doing the work, not just the people who report on it.
Four-area scorecard
Catalog, content, forecasting, and ads scored the same way so the comparison is honest.
Light data pull
Enough real data to confirm the story matches the numbers before anyone commits budget.
One pick, one roadmap
A single place to start and the order everything else follows.
Enable
Phase two / 4 to 6 weeks
Two paths, depending on how much data plumbing you already have. The light path connects a read-only data feed to the AI seats your team already uses, with saved playbooks for the questions they ask every week. The heavy path builds a managed data warehouse so you can ask one question that crosses advertising, catalog, and inventory at the same time.
Light path
A read-only connector on your existing AI seats. Fastest route to a first real answer.
Heavy path
A managed warehouse when questions need to cross advertising, catalog, and inventory.
Saved playbooks
The weekly questions written down once so nobody rebuilds them from memory.
Your team runs it
We train the operators. Nobody has to call us to get an answer.
Sustain
Phase three / monthly
Marketplaces move. A system nobody tunes drifts quietly until someone notices a number is wrong. This is the monthly work that keeps it honest, and the library belongs to you the whole time.
Monthly tune
Check the outputs against reality and fix the drift before it compounds.
Seasonal playbooks
Q4, Prime events, and category resets planned before the week they hit.
Automated alerts
Slack or email fires when the data says something changed. No dashboard watching.
Quarterly review
What worked, what to retire, and what to build next.
Walmart runs on the same three phases with adjustments that matter: 1P vendor management, drop ship vendor routing and compliance, and 3P marketplace setup. The operational depth here is hands-on, not theoretical.
Why this is not an agency
Almost no agency teaches you to run the loop yourself, because the loop is the product they are selling. Here the asset is built on your data, inside your tools, and it stays when the engagement ends. If we do this right, you need us less over time. That is the point.
Tell us what is actually happening in your catalog.
Start here